Welcome to the 5th edition of From V to You, a weekly letter of love, inspiration, tips, tricks, and behind-the-scenes of how I’m building a business around my personal brand so you can too. If you missed my first letter and start, you can always read it here.
And we’ve all done it!
But just because most of us have, and most people will continue to put marketing efforts before their branding efforts, it doesn’t make it right.
“How do I know if I’ve done this already Veronica??”
Signs you’ve put the cart before the horse and started executing marketing strategies before your brand was fully flushed out:
- You’ve had to pivot your brand and its messaging since you started (Looking at that Instagram handle I’ve changed 3x)
- You thought you were clear on your business model and now you’re not so sure (“I can do things for people on the side”…hello never-enough-clients)
- You started by serving one kind of customer/client/follower but then you said yes too many times to people that weren’t exactly your ideal (hey! to be fair – at least they paid and it was money to grow the empire after all, right??)
- You go through the never-ending cycle of INSPIRED > STAGNATION > LET’S DO THIS!! > WHAT AM I DOING?! (*sigh* yup)
- You poured your heart into that website, that email, that Instagram feed, that online course, that Podcast, that pitch, and now you’re feeling discouraged because it’s not exactly connecting or producing as you had hoped (I thought people would be lining up to have me help them…)
Branding is the Oxygen to Your Marketing Fire
Listen, everybody has gone through some degree of marketing heartache. Whether it’s already happened or you’re scared of those things happening, marketing ourselves authentically when we haven’t clarified our brand is a painful process. And worst of all, it makes you doubt that you have what it takes to stand out amongst the world’s noise. So hear me loud and clear – YOU DO HAVE WHAT IT TAKES
You just need to clarify your brand and its message
It’s not the best products or people that make it. It’s, unfortunately, those that can communicate more clearly that win. Don’t allow yourself to get lost in the hustle and lost in the pursuit of your dreams because you haven’t been given the tools, techniques, or formula to define your brand so well that you can confidently build your life and/or a business on it.
HELP IS ON THE WAY FOR YOU
Remember when I said last week to block out an hour on your calendar on August 21st at 2pm EST? Well, now you can officially save your seat at my next FREE virtual masterclass!
Learn the #1 Make-or-Break Rule to having a Successful Personal Brand
Sadly, the software I’m using this time around caps the webinar room at 500 so please don’t wait, click here to learn the single most effective positioning technique that will help you make genuine connections with those you feel most called to help and serve. You’ll learn:
1 The Key Difference Between Seen + Unseen
Tony Robbins, Rachel Hollis, Ellen Degeneres, Oprah, Dean Graziosi, Jenna Kutcher, and others have one thing in common, and it’s probably not what you think.
2 Two Requirements All Brands Need to Connect
Hint: one of them is almost always sprayed all over our marketing materials, but the other isn’t shared enough and the unbalance = unknown.
3 How to Find Your Brand’s True Voice
Ever struggle to know exactly what to say in that blog, social post, newsletter, or video? It doesn’t have to be hard if you know where the real source of inspiration comes from.
4 The NEW Approach to the Traditional Marketing Funnel
A relationship is more than just phases and if used correctly,
can generate you income consistently.
5 Why Investing in Your Personal Brand is More Important Than Ever
Entrepreneurship and thought leadership have never been harder, but an investment in your name, brand, and reputation will serve you till the end.
Plus I made a new download for you! When you register, you’ll get my 20 quick + easy strategies PDF to elevate your personal brand. The stuff that’s working right now and that I personally do each day, week, and month.
I promised you when I started this newsletter that I was going to help you succeed in your personal branding efforts. It’s what I feel called to do because I genuinely believe great people deserve to stand out and be seen, heard, and have meaningful impact. When you succeed, those counting on you succeed. I know what that feels like and I’m not leaving your side until you’re ready to be that help for someone else.
Until next Sunday,
Ps. If there’s someone in your life who could use this in theirs, please forward my letter so they can subscribe. You never know whose life you could change.