Welcome to the 18th edition of From V to You, a weekly letter of inspiration, tips, tricks, and behind-the-scenes of how I’m building a business around my personal brand so you can too. If you’ve missed the previous letters, you can always read them here.
Let’s talk about Social Media for a second. It’s the one thing we all feel we need to be successful, and it’s also the one thing we all kind of hate to do. 99% of people I talk to tell me they hate/avoid/dread social media.
It either intimidates you or it consumes you. We stress about posting enough, our partners roll their eyes when we use it, and it’s often working us vs. us working it. Yes?? Does that resonate with you??
Truthfully, I kind of hate it most days. So I challenged myself to think of the times I actually enjoy being on social media. Here’s what I discovered:
The times I enjoy it most is when I see those I care about happy.
When I see my beautiful friend Madeline 33 weeks pregnant and happy visiting her family on the West Coast. When I see my friend Ron Tite release his amazing book Think, Do, Say, and the amount of love and accolades he’s getting for its brilliance. When I see my dear friend Nikki go home from brain surgery to her 5 little kids because the doctors were successful in repairing an aneurysm that nearly killed her – true miracle.
I love social media when those I care about are merely documenting their lives.
So here’s my advice to those of us who struggle with social media –
“Document, don’t create” – Gary Vee
Stop stressing about the perfect picture, the perfect filter, the perfect layout, the cleverness of your next quote, etc. etc. etc. Stop trying to create something great and just document your life.
I just want to know how you‘re doing, what you‘re up to, and what’s new in your life. I care about you in the small moments and in the big moments. I care about you in pajamas and when you‘re all dressed up. Just be yourself.
It’s why I started this weekly letter in the first place. Not to be Aristotle on the weekly. Simply to share what I’m doing each week as I build a business on the foundation of my own brand. To use the knowledge I’ve gained and the experience I’ve earned to help you align your brand with your customers’ aspirations. That’s the mission that determines the methods.
What is your mission?
Remember, your brand isn’t your products, services, solutions, software, logo, website, clothing, etc. Your brand is your intention to serve someone else. How do you want to serve someone?? That’s your brand. That’s what determines what you do next.
Until next week!