Welcome to the 39th edition of From V to You, a weekly letter of inspiration, tips, tricks, and behind-the-scenes of how I’m building a business around my personal brand so you can too. If you’ve missed the previous letters, you can always read them here.
I’ve been thinking A LOT about offers this week.
Crafting the PERFECT offer.
The one that is an easy yes, and it’s exactly what your ideal customer has always wanted, but no one’s offered it cause it’s too simple or maybe too obvious.
And in today’s economic situation, it’s an offer that’s less than $50 dollars too.
And after all my study, fact-finding, and research, here’s what I believe to be the perfect offer receipt:
Small + Achievable + Tangible = Winning Offer
Let me give you an example.
Let’s say you’re a coach that helps women gain more confidence in their lives.
Confidence isn’t a small thing, it takes serious time to achieve, and it’s not tangible.
You can’t touch confidence. So selling it is actually really hard.
But if you had confidence as a woman…how would you know? What would be the visible proof of it?
- Maybe you’d go to your closet each morning and find that every piece of clothing makes you feel amazing.
- Maybe you would hold your head up high and not hide your face.
- Maybe you would wear red lipstick after thinking you couldn’t pull it off earlier.
Let’s go with the red lipstick proof.
What if I sold you a 30-minute coaching call or a 30-minute video that showed you how to pull off red lipstick and own it like the boss you are?!
That’s a small win.
It’s certainly achievable if I showed you the best shades of reds for skin tones.
And it’s tangible. It’s on my lips, and I can touch it and see it.
And if I can give you that win for less than $50, would you trust me more and be willing to spend more when I offered you something else?
There is proof of concept. Test drive is complete. Fear of unknown gone. Risk minimized.
I hope you’re starting to think of your own potential winning offers but let me give you other examples to stir your creativity:
- Big Ask – Learn How To Get Debt Free!
- Winning Offer – Learn How To Save $100
- Big Ask – Write A Book!
- Winning Offer – Start A Weekly Newsletter
- Big Ask – Go Vegan!
- Winning Offer – Easy Substitutes For Top 3 Animal Products
You get the idea. Most of our products’ promises are TOO big right now to grasp for customers who are stressed out by the magnitude of the world’s problems. Break it down for them. Keep it simple. Give them an easy win.
I want you to email me your perfect offer.
I’d love to see how you’d apply this in your own business!